The Skeeter Daddle Diaries

On the capitalistic South End there’s no end to entrepreneurial recklessness. Folks move here for what once was cheap digs only to discover this is the Outback for employment where only the strong survive. Or retirees with strong pensions. The rest? They start their own bizness. Or become artists who naturally disdain business — and of course become what we recognize from time immemorial as Starving Artists.

Jimmy’s Fitness Center opened last year next to the O-Zi-Ya Auto Body Shop. Jimmy figured, according to wags down at the Diner, that this would give us South Enders complete Body Works. Like a lot of our start-up enterprises, Jimmy’s Fitness Center was, oh, a tad undercapitalized. The Bank of Stanwoodopolis, burnt too many times by wild-eyed, far-fetched business plans from south of the Mt. View/Dixon Line, looked askance at Jimmy’s loan application before turning him down flat. Jimmy turned to his friends and family for fiduciary assistance, a primitive form of venture capitalism, and decided to go ahead and throw the dice.
He figured if he could last six months, get some monthly memberships going, he’d be okay. Course, he bought some pretty well used equipment from dreamers before him, mostly stationary bikes that pedaled like rusty 3 speeds up a dirt road hill, a couple of stairmasters and for good measure hung a punching bag up, I guess to let customers vent on the speedbag rather than Jimmy. Country music provided the ambiance Jimmy thought we would appreciate … or Brenda did, Jimmy’s shapely receptionist and fitness instructor. Better maybe than religious ministry, but sadly off the mark by a country mile or two when it came to judging our musical inclinations.

A few clientele came the first introductory month, half off. But no one really liked waiting their turn for the one shower and rumors of Brenda and Jimmy’s extended shared water escapades sure didn’t bring new business in and actually provoked an outcry from the Mabana Church of the Ravine. Not to mention Jimmy’s wife Lisa.

None of us were unduly surprised when the Fitness Center quietly closed. Last any of us heard, Jimmy and Brenda were off to Colorado to raise golden retrievers at the J&B Puppy Farm outside Ft. Collins. On the South End, entrepreneurs never die, they just recapitalize.

Capitalism succeeds because it combines two primary drives in the human brain: greed and the urge NOT to work for someone else. On the South End most of us tried our hands at employment but came up a little short. Short of a work ethic, short of money, short of tolerance for a Boss. So we did what most desperate, unemployed people do. We started our own business.

Any good STARTING YOUR OWN CORPORATION FOR THE COMPLETE IDIOT book will tell you under-capitalization is the main harbinger of Failure in 90% of startups. Obviously none of us down here bought the book, probably couldn’t afford it. “It takes money to make money.” Page 2, Chapter 1. Folks just figure, I guess, they’ll buy a couple of yaks, breed em, then sell the little yaksters to a clamoring public. They don’t really factor in the yak feed, the vet bills, the yak barn and the yak fences. And they NEVER factor in the publicity campaign to create a viral fever for WANTING or NEEDING a yak. Maybe many yaks.

The other thing they don’t calculate in is how much work self-employment entails. Without overtime. Without benefits. You’re supposed to trade off working for Cap’n. Bligh in return for slaving 80 hours a week for Mr. Wonderful, yourself. Course Mr. Wonderful isn’t issuing paychecks at the beginning. He has yak bills to pay before he pays himself and the debts are growing deeper than yak droppings out in the barnyard.

So it’s little wonder us entrepreneur types, us Job Creators, us Captains of Industry, end up broke, disillusioned and depressed, our dreams shattered, our shacks mortgaged, our divorce rates sky high.

But! By god, we’re South Enders and South Enders don’t quit! Well, okay, we gave up on our capitalist fantasies of entrepreneurial riches. But we stayed true to our vow never to work for the Man again, never to be a cog in the well-greased machinery of some #@*&!!^# company, no sir! If we have to live poor, so be it. If we have to live by our wits, even if that’s a SERIOUS disadvantage, okay. And if anyone out there is looking for a very nice herd of cute yaks, I think we can help you with YOUR dream.